Best Ways to Use Instagram Multiple-Image Posts
Instagram is all about visuals and you can share the content relevant to your product. It is safe to say visual content drives engagement harder and faster than any other form of digital content. And for this reason, Instagram continues to rise rapidly in terms of popularity over any other social platform. In early 2017, Instagram announced its new multiple-image posting feature, also called “carousel”. You can post up to 10 photos in a slideshow or you can add an album. This is an exciting tool for brands and businesses. By using this feature you can maximize the engagement rate, purify storytelling, beautify your feed, and even optimize ad posting. According to WakeupData’s Instagram ads guide a relatively new range of ad formats are Instagram dynamic ads which promote targeted products to customers who have browsed, added to cart or purchased items on their website or mobile app.
In order to use the carousel posting option, select the multiple image posting option, select your images and videos, and tap on the Next button to continue.
Since Instagram stories have had a more successful rate, the carousel will likely be a hit with users and evolve as more engage with it, rather than the unexcited reception to recent updates rolled out by Facebook and Twitter. You can use this option to help you get creative with your posts by using some of the following wonderful ideas;
Recall the best moments of past
Instagram is the main focusing thing from social media, and also where you spend most of your time after your office hours or in your free time. Most of the people go where they see action and thrill. Your customers also want you to show them some action and newness in your posts. But you can add up your past memorable event albums which must be surprising and even new for some of your followers. You must know what makes your content worth experiencing. Events can create powerful sources of relevance. That’s why you can post past events and memories which drive tons of excitement. Out of 1,000 respondents in the 2018 Eventbrite Pulse Report, 64% of organizers look ahead to increase event budget in 2018, while 76% expect to run additional events.
Guide with step by step tutorials
By using this option you can opt for adding multiple images and videos at the same time in one post. When your post is about creating something, any recipe, or anything you make like crafts and arts, this feature is very effective and suits best for you. You can divide the steps into distinct sections of the slideshow and include images or short videos to illustrate each step. Your first image is the most important to select and the must add the final product image when you are done. Give numbers to every image, because it will help you upload again in the sequence. The step by step tutorial images can be downloaded and after that, you can make a video using one by one image for a single posting. All of your images in a single post will also help your customers to find you.
Create a Panorama
You are not allowed to upload panoramas on Instagram. But this is quite useful for sharing contextual information. Viewing a scene on landscape frame is more beautiful and satisfying. And you cannot deny that a well-composed panorama is unattractive to look at. With carousel option, you can successfully hack panoramas with an arrangement of photos. Be creative with panoramas and make the most of each image and widen your story throughout.
Try and follow these best ways to use Instagram Multiple-Image posts, you will surely get an increase in your business and followers. These tips are not only interesting but also useful.
Tayyab Saqlain is a digital marketing specialist who has helped several businesses gain traffic, outperform competition and generate profitable leads. His current ventures include Instagram Downloader, Home Decorers, VoVo Gifts, Qari Saab.