How To Diversify Your Content Strategy
Never put all your eggs in one basket, the old saying goes. Or was it kittens? Regardless, when it comes to content, if it’s all in the same type of media, you might risk...
Category: Digital Marketing
How to Fix SaaS Saturation
SaaS has come a long way. Only two decades ago, the software-as-a-service (SaaS) industry was a different space completely. Companies asked the question “what is SaaS? Why do I need it?” The answers were...
How to Plan Effective Social Media Advertising Campaigns
Social media has blown up in recent years and as expected almost, if not all, of the major platforms, have found a way to cash in on the expansion. As the channels develop, businesses...
6 Key steps in implementing an effective social media strategy
Businesses have evolved with time and that conventional approaches to market it out gets pissed off today. We all are known to the increasing importance of social media in every sized business but somehow...
7 Facebook Advertising Errors Every Marketer Commits
There are about 2.7 billion internet users on social networks, and almost everyone has an account on at least one of the major social networking sites such as Facebook, Instagram, Twitter, YouTube, Whatsapp, and...
How to Write Content that Ranks High on Google with ‘Skyscraping’
The internet is a major part of the everyday life of an average person today, although a lot of adults grew up without it. People get most of their ideas and learn different...
7 Steps to Building a Successful Marketing Plan
A powerful marketing plan is essential for a brand’s success. This is what I’ve learnt over past few years of my marketing, communications and design journey. Today’s marketing is more towards establishing emotional and...
What Factors Stimulate the Creation of Customer-Generated Content on Facebook?
What Makes User-generated Content (UGC) Relevant to Marketers? The findings of American Marketing Association indicate that 65% of modern marketers consider customer-produced content a superior form of promotion that is more powerful than the...
How to Combine SEO, SEM, and Social Media Advertising to Get Clients Fast
Search engine optimization and search engine marketing, as well as social media advertising, are not mutually exclusive. Businesses don’t have to choose between one or the other when they can combine all methods in...
7 Pages Every Business Website Needs
When starting a business, most new owners spend little if any time pondering the copy on their website that’s waiting to come to life. With so much to take care of, from budgeting,...
