What is PPC? Well, a textbook definition of PPC marketing says “Pay-per-click, also known as cost per click, is an internet advertising model used to direct traffic to websites, in which an advertiser pays...
One thing every business owner has to think about when conducting business is how to reach out to more customers. Proper customer reach has gone beyond face to face interactions to include digital platforms...
Google launched a new tool for website owners – Lighthouse. It shows how well your site performs and how good is the SEO of your site. Yes, you read correctly, the tool measures...
The main reason is that content marketing is the most efficient marketing strategy today. Many companies and brands leverage content marketing to establish meaningful relationships with their target audience and build trust, engagement and...
Instagram is all about visuals and you can share the content relevant to your product. It is safe to say visual content drives engagement harder and faster than any other form of digital...
One of the main differences between social listening and mere metric observation and analysis lies in the fact that it’s much more exact and much more insightful. Imagine the difference between giving 10 of...
In the world of marketing; things change all the time! With many new ways to market your business by the minute; it is a tedious process to even keep up. One of the hottest...
Today, promoting personal branding is more important than promoting a brand incorporate. As an expert, knowledge, and experience of that particular person is a product. It is much easier to create a personal brand...
It is right to say that Google has completely changed the way we look at the world today. Thanks to Google, all the information that we need is literally at our fingertips now. Most...
The most effective way to send a press release is to send it personally to media outlets and have it syndicated using an online service. The first step in this process is to come...
