Category: Digital Marketing

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How to Fix SaaS Saturation

SaaS has come a long way. Only two decades ago, the software-as-a-service (SaaS) industry was a different space completely. Companies asked the question “what is SaaS? Why do I need it?” The answers were...

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7 Steps to Building a Successful Marketing Plan

A powerful marketing plan is essential for a brand’s success. This is what I’ve learnt over past few years of my marketing, communications and design journey. Today’s marketing is more towards establishing emotional and...