What Makes User-generated Content (UGC) Relevant to Marketers? The findings of American Marketing Association indicate that 65% of modern marketers consider customer-produced content a superior form of promotion that is more powerful than the...
Search engine optimization and search engine marketing, as well as social media advertising, are not mutually exclusive. Businesses don’t have to choose between one or the other when they can combine all methods in...
When starting a business, most new owners spend little if any time pondering the copy on their website that’s waiting to come to life. With so much to take care of, from budgeting,...
Not having a platform for customers to post reviews is no longer an option. Online reviews impact buying behaviors and consumer loyalty. If you’re not providing a place for feedback, you’re missing out on...
What is PPC? Well, a textbook definition of PPC marketing says “Pay-per-click, also known as cost per click, is an internet advertising model used to direct traffic to websites, in which an advertiser pays...
One thing every business owner has to think about when conducting business is how to reach out to more customers. Proper customer reach has gone beyond face to face interactions to include digital platforms...
Google launched a new tool for website owners – Lighthouse. It shows how well your site performs and how good is the SEO of your site. Yes, you read correctly, the tool measures...
The main reason is that content marketing is the most efficient marketing strategy today. Many companies and brands leverage content marketing to establish meaningful relationships with their target audience and build trust, engagement and...
Instagram is all about visuals and you can share the content relevant to your product. It is safe to say visual content drives engagement harder and faster than any other form of digital...
One of the main differences between social listening and mere metric observation and analysis lies in the fact that it’s much more exact and much more insightful. Imagine the difference between giving 10 of...
