For your business venture to be successful, you don’t need to come up with an innovative idea. Your company can thrive in well-established and proven markets if you find your own unique place in the niche of your choice.
Such niches address people’s deepest needs and desires and will never go out of fashion.
This is also the reason why they are highly competitive, and anyone trying to establish a position in the market will need the expertise and the skills to attract their target audience.
Here are the seven most competitive SEO niches that, with some extra effort, can bring a lot of profit.
Fitness and weight loss
No matter their age, gender or location, people are preoccupied with being fit. The majority of them are constantly trying to get in shape and lose weight. They are always on the lookout for a fast and efficient solution such as a magic pill, a perfect exercise program or a fad diet.
Companies are trying to keep up with consumers by selling all sorts of supplements, diet plans, weight loss, and exercise programs. The niche is crowded and competition is tough, and the negative SEO techniques are often used.
Still, with the help of a professional marketer, you can hardly go wrong with this one. There is a lot of money in the game, so with a good skill set, you can easily get your part of the cake.
Health
Overlapping with fitness and weight loss, health is another highly competitive SEO niche, with some really great opportunities to earn profits.
More and more people are taking their health into their own hands. They are looking for alternative ways to avoid diseases, cure themselves, and live longer. The paths they choose are not the ones paved by mainstream medicine. Detox, gluten-free diet, various supplements, and herbal remedies are the kind of solutions they’re searching for.
From time to time, new areas of growth in this niche open. We’re now witnessing the rise in demand for CBD oil and medical marijuana. The CBD industry will surpass $20 billion by 2024 in the US, opening new opportunities for newer, small websites to grab their part of the share.
Still, to be successful in the health niche, it’s essential to have a certain level of expertise or to team up with an expert.
Real estate
There is a lot of rough, cut-throat competition in the real estate niche. Every website aims for the first page of rankings on property search results, competing with authority websites such as Zillow.
To be successful in this niche, one needs to provide high-quality, valuable and relevant content. Content should also be geo-targeted with clear calls to action and include property buying tips to generate more leads.
Legal services
Legal services is another niche known for its high profits. According to the Google Consumer Survey, 96% of people who seek legal advice, use a search engine, while 38% of users search for an attorney online.
Still, most of the people who need lawyer services want to meet their attorneys face to face. As the competition in the niche is hard, anyone looking to make their new law firm SEO campaign effective should focus on keywords related to specific services and location, in order to get better search rankings and attract more qualified prospects.
Financial services
Websites offering professional services are very competitive, and in order to rank well in the search results, they need a lot of time and skilled efforts. The key to growth in this niche is creating great, useful content and optimizing pages for SEO marketing.
By picking the right keywords, using internal and external links, focusing on the local search and adding fresh content on the website continuously, a website offering financial services can become more accessible to the target audience.
Leveraging social media channels is also a good idea. The practice is still rare in the financial services niche and it can do wonders for attracting new clients and prospects.
Payday loans service
Apart from being competitive, the payday loan service niche is also a very difficult one.
There are many new lenders trying to establish their position in the crowded market. In order to get new clients and stand out from their competitors, they are coming up with new SEO strategies and techniques, some of them falling into the black hat category.
To attract more high-quality traffic, companies operating in this niche should provide more informative, relevant and useful content to their prospects and use links to trustworthy and authoritative websites.
Beauty treatments
The beauty industry is in bloom – people are browsing the internet and looking for ways to reverse signs of aging, erase wrinkles and have smooth skin.
With the right SEO strategy, products and services promising to deliver such results can become increasingly popular, generating sales and profits. The market is so huge and offers enough profits even for the influencers in the niche, earning on promoting skin and hair care products, make-up, etc.
If you’re considering starting a business in a competitive niche, you can be sure that there will be demand for your products and services. With the use of adequate SEO techniques and strategies, you’ll find a way to differentiate your business from your competitors and attract the right kind of crowd.
