What Makes User-generated Content (UGC) Relevant to Marketers? The findings of American Marketing Association indicate that 65% of modern marketers consider customer-produced content a superior form of promotion that is more powerful than the...
The main reason is that content marketing is the most efficient marketing strategy today. Many companies and brands leverage content marketing to establish meaningful relationships with their target audience and build trust, engagement and...
One of the main differences between social listening and mere metric observation and analysis lies in the fact that it’s much more exact and much more insightful. Imagine the difference between giving 10 of...
It is right to say that Google has completely changed the way we look at the world today. Thanks to Google, all the information that we need is literally at our fingertips now. Most...
The most effective way to send a press release is to send it personally to media outlets and have it syndicated using an online service. The first step in this process is to come...
Published on statista.com, the global B2C e-commerce market in the year 2013 amounted to good 1.2 Trillion U.S. dollars. Thus, it is pretty evident that the inception of content-based marketing in businesses was always...
You have heard a countless motivational speeches stating that it’s never too late to learn a new skill, and content marketing, being the latest buzzword in the realm of business, is the skill everyone...
If you are or want to be involved in any aspect of digital marketing, you are supposed to develop a clear understanding the process of developing a successful content marketing strategy. Here is...
When I began my career as a writer many years ago, my biggest concerns when publishing an article were that the quotes were attributed properly and that there wasn’t too much white space on...
Video marketing is already conquering the digital world. So, it is one sure way to give your business the edge that will significantly increase your chances of success. But, you must find out how....
