Search engine optimization and search engine marketing, as well as social media advertising, are not mutually exclusive. Businesses don’t have to choose between one or the other when they can combine all methods in...
When starting a business, most new owners spend little if any time pondering the copy on their website that’s waiting to come to life. With so much to take care of, from budgeting,...
Not having a platform for customers to post reviews is no longer an option. Online reviews impact buying behaviors and consumer loyalty. If you’re not providing a place for feedback, you’re missing out on...
What is PPC? Well, a textbook definition of PPC marketing says “Pay-per-click, also known as cost per click, is an internet advertising model used to direct traffic to websites, in which an advertiser pays...
Digital Marketing / General SEO / SEO
by anya · Published January 23, 2019 · Last modified January 24, 2019
One thing every business owner has to think about when conducting business is how to reach out to more customers. Proper customer reach has gone beyond face to face interactions to include digital platforms...
Digital Marketing / General SEO / Helpful tools / News / Technical SEO
by anya · Published November 15, 2018 · Last modified November 18, 2018
Google launched a new tool for website owners – Lighthouse. It shows how well your site performs and how good is the SEO of your site. Yes, you read correctly, the tool measures...
Content Marketing / Digital Marketing
by anya · Published November 6, 2018 · Last modified November 20, 2018
The main reason is that content marketing is the most efficient marketing strategy today. Many companies and brands leverage content marketing to establish meaningful relationships with their target audience and build trust, engagement and...
Digital Marketing / Social Media
by anya · Published September 10, 2018 · Last modified April 15, 2019
Instagram is all about visuals and you can share the content relevant to your product. It is safe to say visual content drives engagement harder and faster than any other form of digital...
One of the main differences between social listening and mere metric observation and analysis lies in the fact that it’s much more exact and much more insightful. Imagine the difference between giving 10 of...
Digital Marketing / Link Building / SEO
by anya · Published August 9, 2018 · Last modified November 20, 2018
In the world of marketing; things change all the time! With many new ways to market your business by the minute; it is a tedious process to even keep up. One of the hottest...
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