How Can Video Marketing Help Your Business Grow?
Video marketing is already conquering the digital world. So, it is one sure way to give your business the edge that will significantly increase your chances of success. But, you must find out how. This article will help you understand exactly how video marketing can help your business grow.
Business success does not happen overnight…
When you first started your business, you may have invested a lot in terms of money, time and effort. You might have given your everything to begin nicely. And now… WHAT? There are more than 28 million small businesses in the United States. Getting your business off the ground can be daunting. Sometimes, it can be frustrating. But it’s not enough reason to hold back from your corporate dreams and aspirations. There are exciting and lucrative opportunities for savvy entrepreneurs like you.
Steering Your Business to SUCCESS
At this present time, the digital world has a countless collection of business growth strategies. However, it may confuse you about what’s the ideal tactic that may work for the type of business you own. So here’s a ‘no more secret’ thing that you need to know. The best step to grow your business and go beyond its current status is through Video Marketing.
An Innovative and Effective Strategy for Growing Your Business
Video marketing is a great way to get out of a slump that your business is having. It’s an amazing solution for businesses with stagnant growth. Your idea plus an amazing video production is a perfect match to skyrocket your business’s progress.
It’s a no-brainer that people love videos. Statistics show that on Facebook alone, over 500 million people are watching videos every day. Also, Facebook generates 8 billion video views on average per day, and that is a substantial whooping number to contemplate. Therefore, there’s no question that video content is a powerful tool to convert.
Make it work for you too…
However, to maximize a video’s efficiency, you must learn the process. It’s the perfect time to tell your story through a fantastically crafted film. So put video marketing to work now and pursue a long-lasting relationship with your clients.
Ways Video Marketing Will Help Your Business Grow
1. Builds Trust
Modern consumers have become very skeptical and judicious when it comes to buying products and services on the internet. We can’t blame these individuals because today, scamming and fraud are very rampant over the web. Use videos to foster trust among your target audience. It’s an essential factor when it comes to connecting with potential customers.
A high-quality and compelling video product can present your brand in an emotional and conversational form. That’s why 57% of today’s buyers watch videos before they purchase an item for it simply gives them the confidence that they’re spending their money on something worthy. Remember that trust is not just about bringing more traffic, but it’s the strong foundation of every successful business deal.
2. A Great Way to Improve ROI
One of the most effective ways to improve your Return On Investment or ROI is a video product. What’s even cooler is that your video does not have to be perfect for it to pay off. Videos deliver well especially when it comes to defining your brand as an authority in the industry where you belong. They also offer viewers on what to do next.
Producing a video is not a big investment. But a great video content can help you tremendously when promoting and selling your brand. For you to see a much better return on your invested time and money, create your own video and be ready to welcome positive results coming in.
3. Appealing to Mobile Users
Today, video and mobile go hand in hand. According to statistics, 90% of consumers watch videos on their mobile. It’s the main reason why the advertising industry is making mobile video more accessible and enjoyable for more consumers to come in markets. Since videos are appealing to mobile users, it’s a great platform for your video marketing plan.
Also, the number of smartphone users is enormously growing every day. That means by using video as your marketing tool, you’ll be growing your audience bigger and bigger each day. Indeed, people are spending more and more time with mobile media. Wherever your customers are, be there!
4. Google Loves Videos
One solid proof that Google loves videos is that videos are appearing a lot more frequently in the search engine today. If you have a video on your landing page, they’re even likely to show up on page 1 of Google. It’s an important marketing factor.
Yes, videos increase the time spent by visitors on your site which brings you more traffic and increase your SEO rank. Therefore, producing good video content can make you appear at the top of your competitors. This allows your target audience to see a better view of what your video and business is all about. So don’t forget and be sure to optimize your videos on reliable video hosting platforms for SEO.
5. Motivates Social Media Shares
Videos are captivating most of the time. And they do not need to have a perfect production to be recognized. As long as they get on your emotion, they can easily hook up viewers. It’s the reason why videos get a lot of shares on social media. Because people share emotions, not facts. The web is already bombarded with information that’s why it’s a different experience to relay a feeling.
The best thing to do is to create fun and entertaining videos to encourage social shares. It’s no question that videos lead social media posts. They’re very effective. Social media users find these tools as empowering and less to give disappointments. So if you want quick and hassle-free public relations strategy, use the social media platform.
6. Empower Consumers to Choose You
When it comes to positioning your product or service in the market, a video is an ideal promotional tool to use. Before purchasing, a buyer researches his choices on the internet. Simply because that person finds it helpful in the decision-making process. Seeing the product being tangible is encouraging.
Therefore, when making videos, showcase the value of your product or service. Focus on the advantages and prove to people that your brand is a relief to something that your target audience has been suffering for years. Video marketing is a strategy that will tell your customers that it’s your brand that they must trust.
7. Explains and Educate
Videos simplify complicated things for quick and convenient comprehension. They can make learning a more fun and easy experience. If you want people to listen to you, give them a video that provides concise but precise information. A whiteboard explainer video is a good example of a video product that informs and teaches at the same time.
Moreover, the selection of your video marketing tool becomes crucial. Critical thinking and smart decision making can help you achieve the end-result that you have wanted all throughout your marketing journey.
8. Engages Even the Laziest Buyers
A high-quality and compelling video can be very irresistible that they can move even the laziest buyers to place an order after watching. Yes, that’s true. One of the most advantageous effects of video marketing in a consumer’s life is its motivational power to make a person believe and trust something that he hasn’t seen or used before.
Today’s life becomes so busy that people demand a fast-forward type of living. On the other hand, videos are super easy to consume. They’re a perfect match. If you want to generate more leads and boost your conversion, create a video that will provide your target audience what they genuinely need. So even on their most hectic schedule, they’ll sign up, buy and pay.
9. Bridges Interaction
We know that videos connect your business to the large public. However, that isn’t enough in the demanding world of marketing. You need to have a deeper connection with your target audience. Listen to them, talk to them. Making people feel that you are truly their for them make them remember you. You’ll gain their trust and confidence, and that makes you an authority among all your other competitors.
Never forget to measure your video’s level of interaction and engagement. It will show you what aspect that your business needs improvement. Video marketing creates relationships. What you need is to learn how to take advantage of it.
10. Boost Conversion Rate
This is obvious. This is the end-result that any marketer would want. To increase sales and improve productivity is what a business needs to sustain a stable place in the market. Videos are proven to be effective in boosting conversion rates in so many ways.
‘A video could very well be worth a thousand sales.’
Video marketing is not a risk to take. But, it’s a choice to make. A journey towards success that awaits you. So learn how to integrate this one amazing marketing strategy into your corporate plans. There are experts who can help.