If you are the owner of a brick-and-mortar business and strive to attract customers online you will face a problem in that competitors who have been upgraded in SEO take the first positions in...
Voice search is one of the most controversial and talked about issues confronting businesses today. Although nearly 72% of smartphone owners are using digital assistants, according to Microsoft, very few companies understand what it...
Never put all your eggs in one basket, the old saying goes. Or was it kittens? Regardless, when it comes to content, if it’s all in the same type of media, you might risk...
SaaS has come a long way. Only two decades ago, the software-as-a-service (SaaS) industry was a different space completely. Companies asked the question “what is SaaS? Why do I need it?” The answers were...
Social media has blown up in recent years and as expected almost, if not all, of the major platforms, have found a way to cash in on the expansion. As the channels develop, businesses...
Businesses have evolved with time and that conventional approaches to market it out gets pissed off today. We all are known to the increasing importance of social media in every sized business but somehow...
There are about 2.7 billion internet users on social networks, and almost everyone has an account on at least one of the major social networking sites such as Facebook, Instagram, Twitter, YouTube, Whatsapp, and...
The internet is a major part of the everyday life of an average person today, although a lot of adults grew up without it. People get most of their ideas and learn different...
Experienced SEO practitioners know that without SEO tools, you just won’t get far in the field. It’s almost quite literally impossible; that’s because SEO relies so much on data, and without tools you cannot...
Traditional and digital marketing, old school and new school. Traditional marketing has been around for decades and consists of direct mail, telemarketing, prints (newspapers and magazines) and broadcasts (radio and television). On the other...
A powerful marketing plan is essential for a brand’s success. This is what I’ve learnt over past few years of my marketing, communications and design journey. Today’s marketing is more towards establishing emotional and...
