How To Diversify Your Content Strategy
Never put all your eggs in one basket, the old saying goes. Or was it kittens? Regardless, when it comes to content, if it’s all in the same type of media, you might risk...
SEO Lab Blog
How to Fix SaaS Saturation
SaaS has come a long way. Only two decades ago, the software-as-a-service (SaaS) industry was a different space completely. Companies asked the question “what is SaaS? Why do I need it?” The answers were...
How to Plan Effective Social Media Advertising Campaigns
Social media has blown up in recent years and as expected almost, if not all, of the major platforms, have found a way to cash in on the expansion. As the channels develop, businesses...
6 Key steps in implementing an effective social media strategy
Businesses have evolved with time and that conventional approaches to market it out gets pissed off today. We all are known to the increasing importance of social media in every sized business but somehow...
7 Facebook Advertising Errors Every Marketer Commits
There are about 2.7 billion internet users on social networks, and almost everyone has an account on at least one of the major social networking sites such as Facebook, Instagram, Twitter, YouTube, Whatsapp, and...
How to Write Content that Ranks High on Google with ‘Skyscraping’
The internet is a major part of the everyday life of an average person today, although a lot of adults grew up without it. People get most of their ideas and learn different...
The 10 Best Free Google Chrome Extensions For SEO
Experienced SEO practitioners know that without SEO tools, you just won’t get far in the field. It’s almost quite literally impossible; that’s because SEO relies so much on data, and without tools you cannot...
6 Ways To Combine Digital And Traditional Marketing
Traditional and digital marketing, old school and new school. Traditional marketing has been around for decades and consists of direct mail, telemarketing, prints (newspapers and magazines) and broadcasts (radio and television). On the other...
7 Steps to Building a Successful Marketing Plan
A powerful marketing plan is essential for a brand’s success. This is what I’ve learnt over past few years of my marketing, communications and design journey. Today’s marketing is more towards establishing emotional and...
Event SEO: 4 Ways to Make Your Event Easy to Find
Hosting or sponsoring an event can be a daunting task. There are a lot of factors to take care of and get every detail done accordingly in order to ensure the event’s success. Aside...
10 Ways to Build Community on Social Media
To be successful in social media, you have to have followers and people who are listening to you. If you are just starting in business, how do you build that following? Check these tips...
