What Makes User-generated Content (UGC) Relevant to Marketers? The findings of American Marketing Association indicate that 65% of modern marketers consider customer-produced content a superior form of promotion that is more powerful than the...
Search engine optimization and search engine marketing, as well as social media advertising, are not mutually exclusive. Businesses don’t have to choose between one or the other when they can combine all methods in...
When starting a business, most new owners spend little if any time pondering the copy on their website that’s waiting to come to life. With so much to take care of, from budgeting,...
Not having a platform for customers to post reviews is no longer an option. Online reviews impact buying behaviors and consumer loyalty. If you’re not providing a place for feedback, you’re missing out on...
Backlinks are still one of the top 3 ranking factors of Google and without them it is almost impossible to rank for keywords. So, if you want to know which backlinks are safe to...
Running a business with multiple locations is quite a challenge these days. After all, you want your physical locations to be closer to customers, in order to ensure that your business will remain afloat...
What is PPC? Well, a textbook definition of PPC marketing says “Pay-per-click, also known as cost per click, is an internet advertising model used to direct traffic to websites, in which an advertiser pays...
Websites and blogs are a great way for the businesses of all sizes to connect with their customers. In recent years this approach has been widely used by various business especially small ones and...
The world is moving towards digital and companies are now more inclined to have a website. If a potential customer is looking for a product, chances are they will first hop onto Google to...
At their very core, franchised businesses carry lower risk rates and come with a high likelihood of success due to their powerful brand foundation. As such, franchises have become the go-to model for eager...
One thing every business owner has to think about when conducting business is how to reach out to more customers. Proper customer reach has gone beyond face to face interactions to include digital platforms...
