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Search engine optimization and search engine marketing, as well as social media advertising, are not mutually exclusive. Businesses don’t have to choose ...

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  When starting a business, most new owners spend little if any time pondering the copy on their website that’s waiting to come to life. With so ...

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Not having a platform for customers to post reviews is no longer an option. Online reviews impact buying behaviors and consumer loyalty. If you’re not ...

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Backlinks are still one of the top 3 ranking factors of Google and without them it is almost impossible to rank for keywords. So, if you want to know ...

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Running a business with multiple locations is quite a challenge these days. After all, you want your physical locations to be closer to customers, in ...

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What is PPC? Well, a textbook definition of PPC marketing says “Pay-per-click, also known as cost per click, is an internet advertising model used to direct ...

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Websites and blogs are a great way for the businesses of all sizes to connect with their customers. In recent years this approach has been widely used by ...

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The world is moving towards digital and companies are now more inclined to have a website. If a potential customer is looking for a product, chances are ...

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At their very core, franchised businesses carry lower risk rates and come with a high likelihood of success due to their powerful brand foundation. As ...

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One thing every business owner has to think about when conducting business is how to reach out to more customers. Proper customer reach has gone beyond face to ...

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