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Experienced SEO practitioners know that without SEO tools, you just won’t get far in the field. It’s almost quite literally impossible; that’s because SEO relies so much on data, and without tools you cannot...
Traditional and digital marketing, old school and new school. Traditional marketing has been around for decades and consists of direct mail, telemarketing, prints (newspapers and magazines) and broadcasts (radio and television). On the other...
A powerful marketing plan is essential for a brand’s success. This is what I’ve learnt over past few years of my marketing, communications and design journey. Today’s marketing is more towards establishing emotional and...
Hosting or sponsoring an event can be a daunting task. There are a lot of factors to take care of and get every detail done accordingly in order to ensure the event’s success. Aside...
To be successful in social media, you have to have followers and people who are listening to you. If you are just starting in business, how do you build that following? Check these tips...
What Makes User-generated Content (UGC) Relevant to Marketers? The findings of American Marketing Association indicate that 65{ba0a9a3e15355dd97c9749cb9a24ec6f5ef05feff25622efecfa17819de82733} of modern marketers consider customer-produced content a superior form of promotion that is more powerful than the...
Search engine optimization and search engine marketing, as well as social media advertising, are not mutually exclusive. Businesses don’t have to choose between one or the other when they can combine all methods in...
When starting a business, most new owners spend little if any time pondering the copy on their website that’s waiting to come to life. With so much to take care of, from budgeting,...
Not having a platform for customers to post reviews is no longer an option. Online reviews impact buying behaviors and consumer loyalty. If you’re not providing a place for feedback, you’re missing out on...
Backlinks are still one of the top 3 ranking factors of Google and without them it is almost impossible to rank for keywords. So, if you want to know which backlinks are safe to...
