A powerful marketing plan is essential for a brand’s success. This is what I’ve learnt over past few years of my marketing, communications and design journey. Today’s marketing is more towards establishing emotional and...
Hosting or sponsoring an event can be a daunting task. There are a lot of factors to take care of and get every detail done accordingly in order to ensure the event’s success. Aside...
To be successful in social media, you have to have followers and people who are listening to you. If you are just starting in business, how do you build that following? Check these tips...
What Makes User-generated Content (UGC) Relevant to Marketers? The findings of American Marketing Association indicate that 65% of modern marketers consider customer-produced content a superior form of promotion that is more powerful than the...
Search engine optimization and search engine marketing, as well as social media advertising, are not mutually exclusive. Businesses don’t have to choose between one or the other when they can combine all methods in...
When starting a business, most new owners spend little if any time pondering the copy on their website that’s waiting to come to life. With so much to take care of, from budgeting,...
Not having a platform for customers to post reviews is no longer an option. Online reviews impact buying behaviors and consumer loyalty. If you’re not providing a place for feedback, you’re missing out on...
Backlinks are still one of the top 3 ranking factors of Google and without them it is almost impossible to rank for keywords. So, if you want to know which backlinks are safe to...
Running a business with multiple locations is quite a challenge these days. After all, you want your physical locations to be closer to customers, in order to ensure that your business will remain afloat...
What is PPC? Well, a textbook definition of PPC marketing says “Pay-per-click, also known as cost per click, is an internet advertising model used to direct traffic to websites, in which an advertiser pays...
Digital Marketing / General SEO / Helpful tools / News / Technical SEO
New SEO tool from Google – Lighthouse
15 Nov, 2018
